Hallmark Homecare, a Direct Referral Agency offering care coordination and caregiver recruiting, vetting and placement services to the elderly, recently awarded a franchise to Michelle Recinos, a Texas-based entrepreneur. Recinos will also provide care coordination services to seniors and their families seeking in-home care with an innovative “client-directed direct hire” model of care which is less costly for clients and offers more hours and pay to experienced caregivers.

Hallmark’s model of care eases the escalating homecare costs and caregiver shortages crippling the homecare industry nationwide. Hallmark Homecare assists seniors by serving as “caregiver headhunters” and matches families with fully vetted, experienced, insured, reliable caregivers. Clients select their caregiver(s) and experience significant cost-savings of 35% or more through the direct-hire model of care. By going directly to the caregiver, Hallmark eliminates the agency “middleman” and the high fees. This process gives seniors greater control, consistency, and higher retention of caregivers. Equally important, the Hallmark model of care provides caregivers with more pay and more working hours which translates into a larger pool of experienced, professional “cream of the crop” caregivers for clients to choose from.

Michelle is a Texas native and she and her husband, Ramon, have backgrounds in real estate. They have 4 children ranging from 14 months to 14 years. “We’ve dreamed of owning our own business and have a desire to help the people in our community. We looked into a variety of options in the senior care space, and when we learned about Hallmark Homecare, became very excited”, Michelle said. She added, “After learning about this direct-hire care model, we recognized that this is filling a huge need for people needing more affordable homecare as well as quality, experienced caregivers. We see Hallmark as the way of the future for in-home care. We’re eager to show our kids that you can positively impact the lives of the people around you while making a living as a business owner. We’re looking forward to helping as many people as we can.”

With low overhead expenses, Hallmark Homecare ensures a low cost of entry for franchisees, making it a feasible investment for the right person. Franchisees require few employees and are home-based, eliminating much of the overhead burdening senior care agencies. In addition, franchisees enjoy providing meaningful services that positively impact their community and make a difference in the lives of seniors and the caregivers who serve them. The “Hallmark Model of Care“ offers welcomed advantages to clients, caregivers and franchise owners alike in a recession-resistant, booming industry.

Steve Everhart, President & Founder of Hallmark Homecare, says, “I am immensely proud and happy to see what our franchise partners have been able to accomplish and how many people they’ve positively impacted. The Hallmark model of care is changing the way we care for our aging loved ones nation-wide.” As a long-time successful entrepreneur, Steve also launched The Dentist’s Choice in 1995 and The Senior’s Choice in 1999, an affiliate of Hallmark Homecare. The Senior’s Choice is the nation’s largest membership network for privately owned in-home care providers and has helped countless individuals establish nearly 700 homecare agencies across North America.

For more information, visit hallmarkhomecare.com. For franchise information, visit hhcopportunity.com or call (888) 519-2500.